Privacy Policy
Last updated: 3 August 2025
At MetaCraft ™️, your privacy is important to us. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, interact with our services, or engage with us online.
1. Who We Are
MetaCraft is a digital solutions company offering web development, analytics, and social media marketing services.
Our website address is: www.metacraft.co.za
If you have any questions about this Privacy Policy, you may contact us at:
📧 web@metacraft.co.za
📞 +27 62 431 9891
📍 South Africa
2. What Personal Data We Collect
We may collect and process the following types of personal information:
- Full name
- Email address
- Phone number
- Home or business address
- Date of birth
- Gender
- IP address
- Device/browser information
- Communication preferences
- Website usage data (via Google Analytics, Tag Manager, and Search Console)
3. How We Collect Data
Personal data is collected through:
- Website contact forms
- Newsletter sign-ups
- Analytics tools
- Cookies and tracking technologies
- Customer interactions (e.g., quotes, service requests)
4. Purpose and Legal Basis of Processing
We process your personal data for the following purposes:
- To respond to inquiries and deliver services
- To improve website performance and user experience
- For marketing and communication
- For legal compliance and business operations
Legal basis for processing may include:
- Your consent (e.g., subscribing to a newsletter)
- Performance of a contract
- Compliance with a legal obligation
- Legitimate interest (e.g., to analyse traffic or prevent fraud)
5. Data Sharing and Disclosure
We do not sell your data. Your personal data may be shared with:
- Web analytics providers (e.g., Google Analytics)
- IT and hosting service providers
- Legal or regulatory authorities if required by law
We do not knowingly transfer your data outside of South Africa or the EU without ensuring adequate data protection measures.
6. Data Retention
We retain your personal data only as long as necessary to:
- Fulfill the purposes for which it was collected
- Meet legal, contractual, or regulatory obligations
Typically, contact form submissions are retained for 12 months, analytics data for 26 months, and newsletter subscription data until unsubscribed.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, loss, or misuse. This includes:
- SSL encryption
- Secure hosting environments
- Access control and authentication systems
8. Automated Decision-Making
We do not use automated decision-making or profiling that significantly affects your rights.
9. Your Data Rights
As a data subject, you have the right to:
- Request access to the personal data we hold
- Request correction or deletion of your data
- Object to or restrict processing
- Withdraw consent (if processing is based on consent)
- Lodge a complaint with a relevant authority
To exercise any of these rights, please contact us at web@metacraft.co.za
10. Cookies
Our site uses cookies to enhance your experience. You will be asked to accept or reject cookies when you visit the site.
You can manage your cookie settings via your browser or visit our Cookie Policy for more info.
11. Updates to This Policy
This Privacy Policy may be updated occasionally. Changes will be posted on this page with an updated revision date.
